Ildong Foodis
Hymune
550B KRW+
Cumulative brand sales. With exclusive rights from concept development through marketing and distribution, we built it into Korea's No.1 protein brand.
Global Brand Commerce · Since 2011
Imagination into brands,brands into the world.
IBR is a brand commerce company that moves as one team, from product planning and marketing to home shopping, e-commerce and offline retail, and global expansion.
One team · Integrated marketing
Six partners to manage
means results scattered six ways.From planning to sales,
IBR moves as one team.
Manufacturers, ingredient suppliers, ad agencies, operations agencies, offline and online distributors. When each one chases its own KPI, the brand's results become no one's responsibility.From the day the product concept is set through home shopping broadcasts, e-commerce ads and overseas listings, the same team watches the same numbers.
5–10 → 1–2People needed to run one brand
460+SKUs operated directly
SPMP · Sales Performance Marketing Platform
Marketing isn't done
until it sells.
IBR's sales engine, SPMP, starts with online keyword analysis. We read the market, raw material prices and design trends to plan products, design online and offline campaigns and channel strategy in a single pass, then refine everything with sales data.
Yuhan Corporation
DangQlac
40B KRW+
Cumulative sales. The No.1 blood-sugar probiotic, with concept development, marketing and distribution handled exclusively by IBR.
LG H&H
Bifium Bifidus B3
No.1
The No.1 bifidus diet probiotic, developed exclusively with IBR's Bifidus B3 ingredient.
Track record
Execution, proven in numbers
600B KRW+Cumulative home shopping sales (2020–2025)
1,500+Home shopping broadcasts
350+Sold-out broadcasts · 4 years running
460+SKUs operated (369 developed in-house)
30+Brands we have marketed and distributed
655+Walmart stores carrying our products in the US
Our partners
YuhanIldong FoodisLG H&HDongkook PharmaceuticalCOSMAX BIOCERAGEMSPCBinggraeKyungnam PharmDr.RebornCJ WellcareAtogeninno.NHogwanwonCoupangHive & Wellness
Distribution · Channels
Plan once,
reach every channel.
Nine TV home shopping channels, Korea's leading e-commerce platforms, department stores, duty-free shops, hypermarkets, warehouse clubs and TikTok Live. We choose the channels that fit each product concept and reach core customers with maximum efficiency.
TV Home Shopping9 home shopping channels
CJ OnStyleGS SHOPLotte Home ShoppingHyundai Home ShoppingNS Home ShoppingHome&ShoppingSK stoaK ShoppingShinsegae Live Shopping
E-commerceE-commerce
CoupangNaver Smart StoreSSGGmarketAuctionLotte ONKurlyHyundai HmallToss ShoppingKakao StyleAblyHemeko LabOwn online stores
Offline retailOffline
Olive YoungShinsegae Department StoreEmartDuty-free shopsConvenience storesHypermarketsWarehouse clubsPremium select shops
Creator commerceCreator commerce
TikTok Live TOP 130+Official TikTok Shop agencyShopl MarketInfluencer group buysMobile liveLive commerce
Coupang global sourcing
Coupang global sourcing partnerIn 2024 we formed a strategic sourcing partnership with Coupang, Korea's No.1 e-commerce platform. Coupang buys the stock directly, so overseas brands enter Korea without inventory risk.
Home shopping
Sold out 4 years runningMore than 350 of our 1,500+ broadcasts have sold out. Greek honey brand Attiki sold out 22 broadcasts in a row.
Creator commerce
130+ top Korean TikTokersWe run a TikTok Live agency, an official TikTok Shop global agency and our own influencer commerce platform, Shopl Market.
Global · Expansion
Proven in Korea,
taken to the world.
7 countries · 8 brandsOur global brands in 2026
18 countries · 100 brandsOur 2030 goal
Korea → GlobalBrands proven in Korea, taken global
- CHOOLIP: $2M initial Walmart order, 10x the industry average
- Amazon's Choice within 3 months of launch
- No.1 new product in the CAT category at SuperZoo, North America's largest pet expo
WalmartAmazonCostcoPetcoChewy
Global → KoreaThe world's No.1 brands, brought to Korea
- Attiki, Greece's No.1 honey: exclusive brand rights for Korea, Japan and Taiwan
- The world's first Manuka honeycomb, co-developed with Australia's Hive & Wellness
- A brand sourcing network spanning 50 countries across Europe, Southeast Asia and North America
AttikiMary B.BOTANISTMAGISLa Maison du Miel
Global → GlobalOne brand, many markets
- Japan: Rakuten, Qoo10, Yahoo! JAPAN
- China and Southeast Asia: Shopee, Alibaba, JD.com
- 100+ global retail channels, with TikTok Live run in-house
RakutenQoo10ShopeeAlibabaJD.comTikTok Shop
Brands · Portfolio
Brands built by IBR,
and brought in from the world
Our own brands are proven in Korea, then taken overseas. The world's No.1 brands come to Korea under exclusive contracts. The same winning formula moves from pet to beauty to health.
PetBeautyHealthWe are extending the playbook proven in North American pet channels to hair care and health supplements.
Products · Lineup
Featured products at retail price
Since 2011 · Company
From exclusive distribution
to AI commerce.
2011Founded in exclusive brand distribution
Built expertise in sourcing and distributing premium overseas brands, becoming a trusted partner in the Korean market.
2017Into household goods, food and pet
Expanded into new categories and strengthened our position across multiple sectors.
2019IBR Commerce established
Built our home shopping and e-commerce operations and launched the SPMP sales engine.
2021Entry into healthcare
Expanded into health supplements, developing concepts for major brands such as Hymune and DangQlac.
2023Global expansion
Entered North America with CHOOLIP and formed a global sourcing partnership with Coupang.
2026Scaling up with AI commerce
Automating sourcing, planning and performance marketing with AI commerce agents while expanding into Japan, Australia and China.
Global leadership
No.1 worldwide in our chosen categoriesOur goal is to become the global leader in every category we choose.
Diversification
New categories, new productsWe keep broadening our portfolio as consumer needs evolve.
Technology
Faster with data and AIWe bring advertising, e-commerce and SCM data together to make decisions in real time.
Sustainability
Responsible from sourcing to shelfWe build sustainable practices into ingredient sourcing, packaging and distribution.
Contact · Partnerships
Design your
next market
with IBR.
We welcome inquiries on retail listings, export, distribution partnerships and brand launches. Tell us about your brand and products, and we will find the right channels and markets together.
- ibrrjw@ibrofficial.co.kr
- Address
- 60, Gangnam-daero 136-gil, Gangnam-gu, Seoul, Korea (Nonhyeon-dong)
- Website
- ibrcorp.kr